Future of Online Music – Google Steps Into Battle
For all us who are interested in the future of music and internet radio online, there’s been a rather big development this week. The search giant Google has just launched a new live streaming service called “All Access” – which will blend songs atht other users have uploaded. The monthly fee will be $10 or equivilant in local currency. It seems to be pitched directly at the users of services like Spotify and Rhapsody and perhaps the wonderful Pandora.
It looks like one of the big internet battles coming up is going to be in the supply and provision of digital music. All the big guys are getting involved and expect to see improvements in how your music can be utilised with mobile devices.
Apple is of course a big player in this area with it’s iTunes application. It is rumoured that they will be releasing a digital radio station this year at some point. Also YouTube and Spotify the Swedish streaming service are also expected to be releasing updates to their existing services.
As in many sectors Google has been a little slow to enter the competition for these markets. The computer giant though seems to have realised that it’s dominance with the “Windows Operating Systems’ is under huge threat as people change the way they use computers and other devices.
All Access will be avialble in the US this week (may 2013) and it should come with some sort of free trial (probably a 30 day one). It is expected that Google will leverage it’s Android operating system to help push the service. It is hoped that the service will not be restricted or blocked in different countries like Napster did when it was first released. The annoying fact that the service was much different depending on which country you were in and worse the price varied dramatically. So users in Europe would end up using an Australian proxy in order to connect to the Aussie version because it was cheaper than the European one!
